Cookie Grandma’s Secrets to a Unique and Powerful Business

Your business probably seems like many others. There are billyuns and billyuns of therapists, consultants, retailers, and healers. Yet, in order to make an impact and deeper connection with customers that is so necessary for a sustainable business, you need to distinguish yourself.

However, just ‘finding your voice’ and ‘developing your uniqueness’ aren’t often helpful strategies. Your voice may be unique, but who’s going to listen to it?

I think we better visit the Cookie Grandma.

A depression-era blue metal bowl.

In my office I have a depression-era blue metal bowl with a lid, and a white floral decorative pattern on it. My parents gave it to me. “It was the Cookie Grandma’s,” they told me.

The Cookie Grandma was my father’s grandmother, and I have very few memories of her. But I do remember the bowl, and the cookies.

I took to calling her the Cookie Grandma because whenever we visited her, she had a plate of cookies out for me- and I was at an age when cookies were a big priority.

Grandparents do more than just spoil grandchildren.

The more I’ve learned about human growth and development, the more I’m awed by how big an impact family lineage has on us. It not only informs our genetics, and much of our personality, but it provides a platform for us to stand on.

In a way that’s hard to express in words, I’ve felt how important family is in creating a platform for who we are. A platform puts solid ground under your feet. The Cookie Grandmas in your family have helped to define the platform of who you are, and where you are standing. This platform helps you deal with everything that comes to you.

Guess what? Your business needs a platform for all the same reasons.

What is your business lineage?

Unique power and truth comes from a lineage. For instance, in Heart of Business we stand in two lineages. One lineage has to do with all the amazing people we’ve learned business from: Robert Middleton, Sean D’Souza, my parents and grandparents, Paul Hawken, Jim Collins, Seth Godin, George Lakoff, and many, many others.

The other lineage is the spiritual tradition of Sufism. As impressive as the business lineage is, Sufism has a continuous 1500 years of masters teaching students. And, before that, another 3500 years of spiritual teachings.

That is one heck of a platform. When I talk about generosity in marketing because it feels good, that’s one thing. When I share teachings from business gurus about the effectiveness of generosity in marketing, that takes it up another level.

But, when I talk about the spiritual source of the Divine Quality of Generosity, and how our beings receive and express the power of Generosity, there is an undeniable depth of truth that comes through.

Here’s comes Grandma with the cookies.

Grandma, and especially Great-Grandma, is usually retired. She has the time, and space to bring you goodies, like cookies.

The power, experience, and wisdom of your platform is your business’ Cookie Grandma. It draws people to you, and gives you the cookies of success that your business wants.

But, there are just so many platforms… where’s my uniqueness?

You’re right, you do need uniqueness. Many people try to for uniqueness in their business by ‘creating’ a unique platform, and it doesn’t work. The platform brings strength, confidence, clarity, wisdom, and cookies. But not uniqueness.

Uniqueness bubbles out of the alchemy that happens from blending platforms and expressing them through your own personality.

Example: Robert Pirsig, best-selling author of Zen and the Art of Motorcycle Maintenance, blended motorcycle maintenance with Zen and expressed it through his own personality. Motorcycle maintenance isn’t unique. Neither is Zen. But the two together, through Robert, is unique.

Example: Jim Collins, best-selling author of business book Good to Great, blended the hallowed tradition of stringent academic research with developing large corporations, and expressed it through his own personal style of reporting and story-telling.

Example: Reverend Martin Luther King, Jr, globally-known civil rights activist, blended the platform of Christian teachings with the non-violent teachings of Monhandas Gandhi, and expressed it through his own style of preaching and speaking.

None of these leaders and teachers depended on themselves for the power of what they were bringing- their platforms and lineages provided that.

What they did do was combine platforms, and express them in a unique way. And impacted millions of people.

Hmmm… has this got you thinking? Well, the Cookie Grandma has her plate of cookies out. Grab one, and keep reading.

Keys to Finding Your Unique Platform

o Pick Platform Number One

Who is someone you’ve learned from? Whose knowledge and experience are you leaning into? Embrace and acknowledge that person. Accept that person as someone in your ‘lineage.’ In some very real way, this person is a grandparent to your business.

o Pick Platform Number Two

My personal prejudice is to use a spiritual or wisdom tradition for one of the platforms, because they can be so deep and profound. The teachings one finds in Judaism, Christianity, Hinduism, Sufism, Buddhism, etc, etc, can just rock your world.

But, if you aren’t drawn in that direction, you can also pick an expert from a completely different field. Let’s say your first platform was a business guru. And then, what if you picked an art teacher as your second platform? Or a chef? Or a master gardener?

The lessons you learn in cooking, or gardening, or sculpting, can inform your business knowledge to a tremendous degree, and can bring fresh insights.

o Make sure both platforms are alive for you.

If both platforms aren’t areas or people that you have an active, creative interest, you run the risk of your platform sounding ‘gimicky,’ because it’s missing the groundedness of your own experience and learning.

If you love gardening, however, I bet there are all kinds of lessons from how certain plants support or hinder each other in a garden bed that have implications in, say, teamwork in large organizations.

o Bring it through you.

Your heart has a unique Jewel. You also have a unique personality. Find permission in your own heart to express what you learn from your platforms in your words, in your own ways.

Sometimes, especially with spiritual traditions, it can seem sacrosanct to bring humor, or your own ‘plain talk’ into the mix. But, it’s not. That’s the aliveness.

Remember, the power and success of your business needs to rest and grow through the wisdom and experience of others. But it will only bloom through your own uniqueness. Mix those together, and you’re unstoppable.

What We Know About the Cookie Lee MLM Opportunity

Multi level marketing with Cookie Lee Inc. is a business opportunity for anyone. Wither you are a full time mother, wife, or an executive out in the work field.The opportunity is truly for anyone and everyone. You will find how easy it is to market jewelry and accesses. You will be your own boss with a complete staff to guide you to success.

Handing out catalogs showing off jewelry and having parties is easy and fun. As a Consultant, you can work part time or full time. Working wither you need to or just want to. Being your own boss is an enjoyable job to have. It is easy to sale trendy jewelry for a reasonable price and effortless to market. The jewelry truly sells its self, the catalog has all of the information that you need to know about each accessory. The best part as a Consultant is when you find someone who has never heard of Cookie Lee. You will have the chance to watch their amazement as they look over the jewelry or catalog.

Having a Cookie Lee Party is so much fun you can show off the jewelry and show everyone how well it will look with their attire. Cookie Lee has also made business easy after you submit your orders the products are delivered directly to customers. This will allow you to spend more time on marketing.

Cookie Lee is more than just a jewelry catalog. It is a business, an investment. Cookie Lee is a woman who started sealing jewelry from home so she could spend more time with her family at home. She spent seven years building a very success full business. Cookie lee turned her company in to a corporation so she could help others build their own business. She now owns one of America’s fastest growing companies.

When you start out building your own company, you will find that there is plenty of help and teachers along the way. All Consultants have a sponsor who will direct and educate you everything there is to know about Cookie Lee Inc. There will also be a Consultant to help you with your business strategies, in addition, they will have gone through the same training that your will be working with.

Owning your own business, work when you want to work is the best part of joining Cookie Lee Inc. If you are a full time, mother and need extra money. This is a great opportunity for you to build your own business and make extra money. If you work full time and find that, you struggle to pay your bills, take the opportunity and work part time. Have extra money to pay all of your credit cards off or reward yourself with a vacation.

Great Tips on How to Start a Cookie Business

Are you the type of person who enjoys cooking? Baking? Then maybe you’ve also considered starting your own personal business. What with the demanding work hours and small returns, most people would welcome the idea of opening up a business that would allow them to earn more money and have flexible working hours. If this thought has crossed your mind and you’re wondering how and what to do read further on as I will offer you some tips on how to start a cookie business of your own.

The first important step to determine is where your cookie business will be. The most obvious answer would be to have the cookie business based at home but there are others who may prefer to have their businesses located in a different are from their home. Once you determine which location you would prefer you’ll need to look at the different permits you will need to acquire to work in that particular location. Another tip on how to start a cookie business is checking the available amount of capital that you have. This way you’ll be able to assess what kind of baking equipment you might need, it will help you tell if you will be able to hire an extra hand or two and the price you’ll need to pay for marketing. The next thing is to make your own unique signature in the type of cookies you sell. This may be in terms of the way they are packaged, their designs and shapes, their pricing or even their ingredients. Whichever way choose a quality that will set you apart from other cookie makers in the business.

A resourceful place to look for more tips on how to start a cookie business is the internet. You can never benefit enough from the wealth of information available.