If you own a cookie business, you should have scrapbooks both online and offline of your creations.
I was blown away when I attended my cousins wedding and saw all of the various things that were done with cookies. Oreo cookies were dipped in a chocolate and then in white icing, the names of the bride and the groom were on the cookies.
I’ve also seen very large cookies with designs on the front of the cookies. One store advertises a very large cookie with white icing and then in pink the words “will you marry me?” Seeing a photo of this is much more of a sales tool than just a verbal description.
I have seen cookies in the shapes of a suit jacket, in the shape of a person and even in the shape of a 3-D rose.
I have seen icings in every possible color and I’ve seen multiple shades of icing on one cookie. I’ve seen large cookies and small bite-size cookies, along with everything in between.
For a new baby, I’ve seen cookies in the shape of a bottle, and for a birthday, I’ve seen cookies in the shapes of a balloon and a heart. For a wedding, I’ve seen cookies monogrammed with the letters of the wedding couple, and I’ve seen cookies shaped as red roses and left by each place setting.
Cookies on a stick are a favorite of mine. We’ve all seen flowers in a vase, but cookies on a stick in a vase always make me smile. What could be more fun than a dozen chocolate chip cookies on a stick, in a vase?
If you sell these items, you know my words are not doing the products justice. Words alone just can not sell cookie decorations like photos in a scrapbook can. Add some journaling. Let potential customers know what the various designs pictured were used for. I believe a scrapbook of your designs will help create more sales by allowing the customer to see visually exactly what they are ordering.